Email Marketing

One of the most powerful marketing tools available to Internet marketers is email marketing. This is true because not only is the actual email itself free to send, it can help you create a relationship with your prospects and customers.

Email marketing gives you the opportunity to set up a series of emails that will automatically be sent to your prospects/customers. So, it’s a do it once and it automatically works over and over.  For example, you can have a series of messages that provide value to your prospects and it creates a relationship with and gains their trust and respect. An example of this is our “17 Ways to Get Free Traffic to Your Website” We send out a series of 17 eamails each with a specific action that can be taken to get free traffic to your website.

In addition, you can create occassional newsletters that get sent out to your prospects and customers.

The advantage of doing this is you keep yourself and your company or product in front of your prospects and customers. When “the time is right” (like in the Cialis commercial) and the recipient is ready to purchase whatever it is you sell, you are at the front of the list because they hear from you regularly.

You can approach this in two different ways. There are several services that automate the process and there are software products you can install in your own computer that will accomplish similar results.

I recommend the services because they handle any deliverability issues, they’re “white listed” at most hosting companies, and they keep up with all the regulations like CAN SPAM.

I’ve review several of the services:

• Aweber Review
• Campaigner Review
• Constant Contact Review
• iContact Review
• Infusionsoft Review

I’ve also created a email mareketing service comparison chart which summarizes and rates the various email marketing services.